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Friday
Nov192010

No Cooling Off For Ice Cream Franchise

From The Sydney Morning Herald: "Global ice-cream chain Baskin-Robbins says the demise of its Australian franchise holder has enabled it to take a hands-on approach to tapping into a "fabulous ice-cream market....

"The ice-cream franchise has ambitious growth plans for Australia, where it has so far failed to capture as much of the market as in the other 38 countries it operates.

"It's a fabulous ice-cream market," Mr Kumar said of Australia."There's warm weather right though the year, people are outdoorsy, they love the beaches. Ice-cream goes very well with that. And Australia is a very well developed franchise market."

There are 88 Baskin-Robbins stores across the country, and Mr Kumar said that number should one day match or better the 200 stores currently operating in Indonesia."

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