Coffee Franchise launches new attempt to attract more customers

To reinforce the brand’s coffee credentials, Gloria Jean’s, the specialty coffee franchise, has unleashed a new advertising campaign.

The business opportunity chose for a double strategy; there is a “Win a World of Whole Bean Coffee” promotion and a sponsorship of Channel 7’s popular “Australia’s Got Talent”. Based on this theme, the coffee chain has also launched its own competition, called “Our Baristas Have Talent”.

Gareth Pike, Gloria Jean's Coffees Australia managing director said "We are extremely proud of our talented baristas at Gloria Jean's Coffees and the partnership with Seven Network was the perfect opportunity to showcase their expertise and passion."

The coffee franchise is currently advertising online, in magazines and on TV. The “Win a World of Whole Bean Coffee” gives coffee addicts a chance to win of 460 state-of-the-art espresso machines and grinders, along with 12 months of free coffee. The promotion has proven to be an instant hit.