Ice cream franchise introduces warming desserts

Cold Rock, the ice cream franchise business opportunity, is experimenting with some new hot desserts. To test them with Cold Rock consumers, the new products have been rolled out in all 27 Victoria and South Australia outlets.

The food franchise developed three dishes, all of them including 2 scoops of ice cream: Chocolate Rocker cake, which is served with hot chocolate fudge, Sticky Date Pudding drizzled with hot caramel fudge and Nana's Rocking Apple Pie.

"This is a trial but potentially it could be rolled out for longer depending on the response from customers," said Maree Rogers, the franchise’s business support manager. "These will be high quality products which complement our existing menu and offer customers who aren't keen on an ice cream during the cooler months a warm alternative."

If the warm desserts, which are $8.50 each, prove to be popular they will be added to Cold Rock menus all over Australia. Rogers thinks the new additions will make ice cream parlours more attractive during the winter months: "All three desserts are quite indulgent which is what people want in winter. Cold weather can mean slow ice cream sales, but our goal is to maintain customer interest in our products through continued product innovation.”