Domino’s, one of the world’s largest pizza franchise opportunities, has recorded a growth of 16% for the year 2009-2010. The company was pleased to announce that the net profit rose from $15.4 million to $17.8 million in one year’s time.
The fast food franchise, which is based in Queensland, is convinced that this growth will continue over the year 2010-2011, with an expected increase of 10-15%. The iPhone App, which was launched in November 2009, should definitely help to increase sales; it attracted over $2 million in sales in the first 3 months alone. The company has also been upgrading its menus and store layouts, adding a popular new sandwich range called Oven Baked Sandwiches.
Don Meij, Domino’s chief executive, commented: ‘‘Our solid performance for the 2010 full year is the result of strong network sales growth up 5.6 per cent in Australia and New Zealand while Europe experienced solid growth up 14.3 per cent on the corresponding period last year. In Australia, our continued focus on the online side of our business also contributed to these results. Our online ordering, which includes orders placed through our highly-successful iPhone app, is advancing and we are seeing great growth.’’
Domino’s opened 13 new stores in Australia and New Zealand last year; worldwide the restaurant business opportunity currently owns 825 outlets. Over the next decade the plan is to grow the number of European restaurants from 300 to 1000. In Australia is food franchise is hoping to open another 70 outlets over the next 3 years.